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Fema: "waffle House Index" Rates Storms

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Waffle House Inc. has 1,600 restaurants,
. . . stretching from the mid-Atlantic to Florida and
. . . across the Gulf Coast, leaving it particularly vulnerable to hurricanes,
. . . built a marketing strategy around the goodwill gained,
. . . from being open when customers are most desperate.
When a hurricane makes landfall,
. . . the head of the Federal Emergency Management Agency (FEMA)
. . . relies on the "Waffle House" Index, to assess its destructive power.



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