3 replies to this topic

[MyDigitalpoint]

I came across with this article that sounds kind of weird and yet interesting because the leading idea behind this eco-friendly project,  just read on,

Quote

A Green Dream Becomes Reality

Bill and Jaye Yarrow are leaving an environmental legacy to the world's youth through their company, Four Green Steps


Tucked into a small office in the Town of Mount Royal is Four reen Steps, a young, ecoriendly company that enourages people to live a beter, longer life by going green.

Its comprehensive website shows people how to live sustainably by purchasing green products, reading about green practices and participating in green initiatives.

Co-founders Bill and Jaye Yarrow created this webbased company after Bill fell chronically ill nine years ago.

"We joke and say he now has an expiry date," says Jaye, Bill's wife and the company president. Bill wants to leave a legacy to the world's youth.

Since the couple has always been environmentally conscious, creating Four Green Steps came naturally.

The Yarrows' objective was to be a profit-for-non-profit company - that is, to make a profit in order to support their non-profit programs.

Full story here

[mariaandrea]

That's very inspiring. How to use a for-profit company to fund a non-profit company. Which is ideal in my eyes, and scalable, because large businesses could follow that model (beyond even corporate giving) and so can entrepreneurs and small business owners.

[zararina]

That was a noble aim or goal in running a business. ;)
Their act of encouraging people to live green and purchase green products is already a good deed. That will help more people be aware or be conscious of what we are purchasing and what are purchases can impact our environment.

[steph84]

I always admire companies that put their profits to use and giving proceeds to other causes. I think it just strengthens their reputation and I hope more people buy from them for it.