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Wagner: Environmentalists, all too often, think that the best way to go about solving the problem is to get everyone to do as they--we, I included--do. I don’t eat meat. I don’t drive. But individual do-gooderism won’t solve global warming.
You carry your groceries home by foot, in a cotton canvas bag, and you think that single act of environmental kindness makes up for other sins.
And it may actually be counter-productive, for two reasons. First, there’s a well-documented psychological phenomenon called “single-action bias.” You do one thing, and you move on. You carry your groceries home by foot, in a cotton canvas bag, and you think that single act of environmental kindness makes up for other sins.
Second, you spend all your energy thinking about these tiny things. Should you buy the local apples that have been stored for months in a cool house somewhere, or should you buy the fresh apple flown in from across the world? Or should you not buy apples at all when they are not in season and risk not getting enough vitamins?
You’d go positively crazy trying to figure out what to do, and you’d miss the big picture: That, at the end of the day, none of that really matters.
http://www.fastcoexi...endly-lifestyle
That's only a small portion of what's in the article, so if you're intrigued at all, I recommend giving the rest of it a read.
I certainly don't think we should stop carrying our greener bags and reducing how much waste we create, but what do you think about the other points the article brings up?