Changing That Mobile Internet Thingy

Broadband's Build-out Changing Users
Big River Broadband's phase one towers
. . . for its broadband network deployment will be operational today.
The new towers will be fully operational,
. . . making Big River's 4G LTE Broadband Internet service live.
. . . Tower locations can be seen on the company's website and
. . . include 18 towers concentrated mostly in
. . . . . . Ste. Genevieve,
. . . . . . St. Francois and
. . . . . . Cape Girardeau counties.
. . . Towers are also in
. . . . . . Bollinger,
. . . . . . Madison and
. . . . . . Perry Counties.
Big River Broadband is a recipient of an
. . . American Recovery and Reinvestment Act stimulus grant.
This process of tower releases will continue on until all
. . . 58 towers Big River is using to deploy the network are servicing regions of
. . . . . . Bollinger,
. . . . . . Cape, Madison,
. . . . . . Perry,
. . . . . . Ste. Genevieve,
. . . . . . St. Francois and
. . . . . . Washington counties.

Broadband's Usage Changing
Consumers are spending more time on mobile apps,
. . . than they are browsing the web now.

The combined shipment of smartphone and tablet sales,
. . . surpassed those of desktops and notebooks.
. . . This drives app usage,
. . . . . . as many people just click on a branded app,
. . . . . . rather than going to a browser.
. . . This growth will continue as wireless penetration continues.

With rural broadband growing by the day, and
. . . wireless being one of the most common ways to access these areas,
. . . this affects not only metro areas,
. . . but smaller regions as well.

One very interesting statistic
. . . is that the growth year over year is 91% for mobile app usage, and
. . . , , , the general consumer is just now starting to understand,
. . . . . . the value of smart phones and tablets.
It will not be enough to just target consumers with a great website,
. . . now it is going to take a mix of
. . . . . . web,
. . . . . . social media, and
. . . . . . apps, if you want to catch your customer each step of the way.
Younger consumers will default to mobile apps,
. . . before they even head to a browser.

Source: brucemarler  semissourian